subject: Public Relations, Digital Media, and the new Chief Content Officer [print this page] Some CMOs are taking on many of these duties now. But as our communications channels continue to expand into the digital market, companies need to disseminate content to an increasing array of online audiences. It's becoming a job unto itself. One-way communication is not enough. Companies need to inform, connect, and engage with their customers and partners in meaningful ways, wherever they live.
Public Relations, Digital Media, and the new Chief Content Officer
