subject: Ahern and Associates Outlines the Importance of a Business Plan for Trucking Companies [print this page] The first two, strength and weaknesses, describe your company's internal state of affairs. The last two, opportunities and threats, define what potentially exists for your company to grow and potential pitfalls that can cause failure.
If you want your business to succeed, in a highly competitive world, you must define and separate it from all your competitors. That means taking an honest look at your strong points and weak points, and recognize the factors outside your direct control that can influence your business.
To perform a successful analysis, you need to look at your business with a detached, realistic mind. Keep your points brief, use phrases not paragraphs, and come up with specifics for each category that define why your trucking company or logistics company differentiates you from your competitors.
A business plan is the beginning of the process, and over the next several weeks, I will discuss in greater detail.
In the meantime, as you are preparing to analyze your business, be realistic about you as an individual. Continually review your strong and weak points and recognize that no person is perfect, no company can do all things perfectly, and define your weaknesses.
Once you've accomplished this task, it is the beginning of "the process".
Ahern and Associates Outlines the Importance of a Business Plan for Trucking Companies
