subject: Bulk SMS applications – Very popular in India [print this page] Short code SMS is a preferred option of the business among the bouquet of bulk SMS applications as it is easy to remember the short numbers instead of regular phone numbers. The short codes are owned by the mobile operators & VAS aggregators which are used for buying content, voting on TV programmes, listening to mobile radio and a bunch of other services. Through two-way SMS, companies can send or receive messages and this increases the chance of earning better profits and the success of SMS marketing campaign depends largely on this. In today's society, communication is a key to success, however communicating with a large set of people might be difficult. Through bulk text messaging, the things become easier for the marketers and short code is perhaps the best and the most convenient way to promote product to millions of potential customers. Short codes come in as a handy tool to reach out to large number of people in the most cost-effective way. When the businesses opt for bulk SMS application, then the sales conversion ratio from the database will definitely be much higher. Reaching out to the potential customers in a creative and innovative manner is the right kind of marketing and the companies should try and find out such ways like the two-way SMS. Bulk SMS applications have become the necessity in today's time because for the businesses, it offers an easy solution to reach out to wider audience.
