subject: An Introduction To Search Engine Optimization For Starters [print this page] "SEO", "search engine optimization", "search engine friendly websites", are few of the words you must have come across if you have had an interest in having a website online. While you may not be able to comprehend what these terms mean in the beginning, this article will try shed some light on everything about search engine.
First of all, every search engine would love to have the following in their results page when web users key in keywords:
1.A website rich in content which is unique i.e. original content that you personally wrote or paid someone to do it for you.
2.A well organized website in terms of links i.e. easy navigation from one page to another within the website
3.a website that have in-bound links from other relevant websites in the same theme as your website but not in direct competition with your website in terms of content
4.A website that is updated on a regular basis - non-static website
5.A website that's readable to the search engine robots i.e. the robots are unable to read javascript hence all content displayed in javascript would be useless - at least to the search engines
6.A theme-packed website except of course directories or portal websites
That said, there never is anything complex about what really the search engines want from your website. However, if you happen to join a search engine forum, chances are very high that you will be blown away by tips and comments posted on the forums. All the stuff the forums talk about such as basic and standard optimization may confuse you. It's advisable to learn anything you want from SEO experts instead of taking everything discussed on such forums and chats as gospel truth.
Many people think they actually know what they're saying or doing than they can actually put into action. Remember, anything a person is willing to give away for free but could be worth thousands of dollars if it works is perhaps something that isn't effective anymore. To get you started, you should concentrate on the basics and let the advanced SEO stuff come later on as you progress. Mastering the basics right is very powerful as you'll literally be moving from zero to a step that's high up. Advanced SEO stuff will focus on moving your website from mere high rankings to very higher rankings.
Keywords Content is the king in any website hence should be friendly to search engines in this case meaning readable. Using old fashioned stuff such as HTML will do you good than going for the complex Java script stuff. Each page of your website should be rich in keyword phrase density. For example, if you opt to use the keyword phrase "dog leashes" to get high rankings, you have to use the phrase both in the page title as well as throughout the content.
