subject: Domestic Brand Sanitary Ware ---- Catch Up [print this page] China is a sanitary ware production and consumption power. Although as early as 20 years in the last century in China began production of sanitary ware, but in terms relative to the international market is still a late start, the modern sanitary ware production is only the beginning of the last 20 years, real industrial development things just the past 10 years, from this perspective, the sanitary ware industry in China is an emerging. In recent years, as China's urban transformation, the deepening real estate development, sanitary ware industry entered a new golden period of development, a growing number of ceramic manufacturers to join the fray, the rapid expansion of industrial scale, there unprecedented "prosperity."
At present, the sanitary ware is mainly concentrated in the high-end products into China market for years, and Taiwan-funded enterprises foreign brands such as American Standard, Kohler, TOTO, and into, musician, Coma, Faenza, etc., but in recent years, made in the Eagle brand, Wrigley, Dongpeng brands in the full absorption and assimilation of advanced foreign technology and management experience in the process of emergence, while the overall strength of the brand is still unable to compete with foreign, mostly mid-range products are still concentrated in the areas of . With the development of domestic brands, domestic manufacturers increasingly focus on product innovation and high-tech applications, brand awareness is also growing.
The sanitary ware industry in China after nearly 20 years of development, the introduction of foreign advanced technology and equipment, study abroad on the basis of management experience and industry have been expanding, the production company from initial development to the tens of hundreds, some Excellent benefits over domestic brands such as Wrigley, four-dimensional and so, in the fierce market competition, work hard, and become the industry's leading pack.
Geographical distribution in the industry, the domestic brand distribution pattern is very clear, all over the emergence of a brand with local characteristics, Guangdong Eagle, Wrigley, Dominating Huida Tangshan, Chongqing, the most representative four-dimensional. In Chaozhou, Foshan, use of local resources brought together a large number of production enterprises, the formation of the ceramic industry cluster economies of scale.
Although the scale of China's sanitary ware market sectors, industrial advantages have initially available, but the overall level of development with foreign counterparts still a big gap, vast majority of producers less competitive small and medium enterprises. China's current production and export of sanitary ware products are mainly middle and low areas of products, high-end product almost monopolized by foreign brands. Since the production technology of domestic small and medium enterprises and the management level and the international similar advanced enterprises, there are still larger than the gap, unstable product quality, good times and bad, companies compete not on the production technology and management level of improvement of the PLA, and often make an issue of price, price competition is prevalent and the development of the whole industry had a negative impact.
Sanitary ware industry of our country's existing problems, an industry told reporters that there should be a whole industry, the overall macro-planning system to maintain stable prices through brand positioning, enhance the technical content of reducing costs to maintain their own brand. Business goals in the competition should be the whole market, rather than create a brand for a lose-lose. Industry associations in the process of standardizing the market should also coordinate with government departments in strengthening the enterprise product certification fully play its role.
Health and environmental protection have been two major themes of the development of sanitary ware. In promoting environmental protection, health-conscious today, with antimicrobial sanitary cause of great concern to consumers. Therefore, the antibacterial ceramic into a new direction, using the most advanced anti-bacterial ceramic earth, nanotechnology, using the cell decomposition principle effective in killing bacteria, but also so that the air near the surface of sanitary ware increase in the concentration of negative ions, with fresh air, beautify the environment.
Water-saving technology is sanitary ware manufacturer focus on product development. 3 years ago, the Ministry of Construction has issued documents out of nine liters and 9 liters of flush toilet, now is the transition to 6 liters. Industry point out that as technology advances, in the near future, the country's water conservation standards will be improved. With the country in March 2003 to 6 liters of toilet water supporting facilities the introduction of mandatory standards, as the daily water consumption of residents in one of the most sanitary equipment, water features and whether the water level of functional design, not only is the market the focus of competition, manufacturers can also be an access card to enter the market. Foreign brands in water-saving sanitary ware design and development of environmental protection has been walking in the forefront of the industry. American Standard sanitary ware recently released only 4 liters of water-saving flush toilets, known as "water for the world at least, wash the cleanest toilet products." To enter the domestic market in Japan earlier brand "toto" is also committed to developing water-saving sanitary ware production, the 6 liters of water saving toilet of production has accounted for more than 90% of total production, with "double file" sit drainage function Toilet is pushing its main product market. In addition, the domestic brands Tangshan Hui Da dimensional Chongqing, Guangdong Wrigley, Guangdong Dongpeng, Foshan Eagle and other manufacturers have also introduced water-saving sanitary ware, and become their own marketing in the new bright spot.
