subject: Marketing Part 4: Website Design Concepts [print this page] Careful website construction, a little ingenuity and some originality is where the money is. It will be too late if the visitor is stranded like a castaway after viewing that last fun item on your landing page. Now is the time to call for action. Give them the means to navigate their way toward either a sale, or further contact. Building a website needs to include design concepts that include functionality, ergonomics and killer content. Make it possible and make it easy because there is nothing in between your website and the horizon once a visitor leaves, they are no longer visible and, worse still, they cannot hear you call them back!
