subject: Marketing Products As Employee Incentives [print this page] It's rare that a firm can find a way to thank employees that also helps the business itself, but promo items are one such avenue where employees and firms get the best of both worlds. There are no losers when promotional products are used as employee incentives. Here's how the exchange works for both parties.
A business decides that promotional gadgets will be an inexpensive way to promote the name and phone number of the small business. People will get something for free and the company will receive exposure to the outside world. This will increase business and the customers won't feel like they've been advertised to. There's no better people to give the marketing merchandise to than the employees themselves. They get something useful or fun for free and they're able to feel a sense of pride that they're part of what makes the company successful. Many employees feel a sense of pride when they use advertising merchandise. This is a great way for a business to show that it appreciates employees and it's a great way for employees to help advertise the business they've worked so hard to make successful. When employees take these gifts home, they become closer to the company they work for. They also become participants in an inexpensive advertising campaign, something that works out wonderfully for the firm that employs them.
Everyone that sees the promo pieces can not only know about the name of the business, but they can ask someone who works there what the small business sells. It's a great way to put customers in touch with the friendly people that work in a business while at the same time giving the business even more detailed exposure thanks to the explanations given by the employees.
This kind of advertising has worked well for establishments for years. It's the reason why employees so often receive a large bounty of company promotional devices to take home with them. It's a way to say thank you without asking them to do anything special. In return, the small business gets much-needed visibility in the world outside the office, with the additional benefit of someone that is willing and eager to explain what they do for the firm. It's like having its own personal representative on the outside.
While employees are given free advertising objects, they feel more worthwhile to the firm and more proud of what they do. They're likely to use those advertising things as a way to show off that pride and to explain more about the company they work for when asked.
