subject: Continuously Improving Customer Service [print this page] Understanding that one bad experience can negate the 99 positive ones a customer has had doing business with your company is reason enough to rededicate your commitment to quality customer service. Start your rededication by ensuring both your customer and employees recognize the depth of your commitment to the customer. Draft a Customer Bill of Rights and have your employees sign it. Display it on your website and throughout your organization. Take the time to do the "little things" to adress mistakes when they happen. Follow up with a personal phone call or letter. Make the customer feel special and like they are the most important customer in the world - because they are!
