subject: What Is Marketing? [print this page] WARNING: Marketing may be your local small business salvation. Marketing Local Business online is applying effective & proven marketing techniques to new media (Internet, mobile phones) so that fully qualified buyers find, contact and buy from local small business.
Welcome to the Brilliant Ideas About Internet and Money Frequently Asked Questions Series. Understanding your audience is a huge part of a successful marketing strategy. You need to precisely pinpoint to whom you will be marketing, and create your content accordingly. This might seem like a no-brainer, but it's worth a serious look.
What is Marketing? Why does Marketing matter to you and your Local Business?
David Packard, co-founder of Hewlett-Packard, once remarked, "Marketing is too important to be left to the marketing people."
How can that be? What is so important about Marketing? Who are your Marketing people? What benefit do they provide your Local Business?
Peter Drucker, the father of Business Consulting, often admonished us,"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
What do you have in your Local Business if you do not have customers? If you do not have enough customers, what changes do you need to make in your Local Business?
Furthermore, after studying the most successful Businesses of all time, Peter Drucker observed The Purpose of Marketing: "Because the purpose of business is to create a customer, the business enterprise has two -- and only two -- basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."
Successful Marketing is therefore a systematic approach to the MarketPlace. Marketing is a System the sole purpose of which is to communicate with the MarketPlace. Marketing processes are specific conversations between Business and a Market.
Relationships start with a Single Conversation -- Marketing Relationships are no different. Every conversation is a relationship between Business and a distinct set of customers and prospects. Every conversation takes place in a specific medium, whether print, radio, television or Internet.
What Relationships do you want with your Market? What conversations have you started with your Local Business customers? What conversations have you started with fully qualified prospects?
Think about the conversation we started with you here a minute ago in this article. What about our message rings true with you and your Local Business?
To learn more about Internet, Money and your Local Business browse our Web Site and see if our ideas work for you and your Local Business. Look for our further conversations and Brilliant Ideas About Internet and Money!!!
