subject: Increase search engine rank [print this page] Improved search engine rank is highly unlikely to occur without a comprehensive SEO optimization strategy. My belief is that SEO optimization is the most important component to promoting your web site. SEO Optimization is the art and science of tweaking your web presence to maximize your Search Engine Rankings to drive customers to your website. To achieve a higher position websites use the strategy of SEO optimization and content is written such that it is key word dense.
The search engines say that any type of manipulation to get a site ranked is a threat against them and the relevancy of their results. Whitehat practitioners will say that they are not manipulating sites but rather fixing search engine obstacles within a web site. The need for their services is great as many web site designers do not know how to integrate search engine friendly designs.
Remember the SEO keywords rule: SEO is possible if your keyword phrase has less than 5 million results in Google. Selection of the proper SEO keywords is critical to the success of the entire SEO process. Once the level of competition is understood, appropriate strategies are decided upon to reach first page ranking for up to 8 major SEO keywords. SEO keywords are the most difficult to achieve high ranking on because you are competing against all the top experts.
Most SEO action plans present the dream of tons of traffic that will come to your website. Yes, there is business that will come, but the reality is getting business online is not always easy. It involves creating value, building a brand, communicating that brand, making the brand visible, understanding your target markets and your customer, and a long term vision.
Whenever I enter a new business that has a desire to make the transition to an online presence, virtually every business owner states that he or she want to achieve first place on Google. I know this is not just something I have come across, as many other business gurus tell me they receive the same feedback.
For search engines with a heavy reliance on on-page factors, such as MSN, or for particularly uncompetitive keywords, SEO copywriting might work, at least to a certain degree. For keywords with any amount of competition on Google and Yahoo, however, it is rarely effective.
SEO is not doing a one time job and then sit and wait for the results. You can equate it with the regular marketing and sales efforts. You need to keep refining the approach based on the results which you get crawl after crawl. You need to measure finite parameters.
The reason for this highly-competitive force is the nature Internet marketing itself. Most businesses have embraced the Internet and World Wide Web as their primary channel for marketing, advertising, and information distribution channels. More and more businesses are trying to gain popularity and showcase what they have to offer to the entire world - not just the locals.
We have the SEO knowledge and experience required to provide you with the best SEO services for your web site.
