subject: Being Careful With Your Mailing List Broker [print this page] A mailing list is very important for business owners and marketers who need to find alternatives in their advertising technique. There are lots of mailing list services available today such as brokers. Brokers usually offer you an opportunity to not only save time but also money. Availing this service can be very beneficial to your sales campaign.
The mailing list is the major tool in delivering your letter or brochure of advertisement to your prospect customers. You can send your promotional material either by email or the traditional mail. However, after availing the mailing list services from the broker, you have to be very careful in scrutinizing your list for potential errors.
A poorly-made list can cause you to include dead addresses and returns. Some contact information in the list also uses the address of people who are underage and even deceased already. There are also potential duplicates in the entries. On the other hand, there is a possibility of having inappropriate deliveries. To top it all, one of the most common errors in this kind of lists is the wrong input of names, designations, titles and gender. These types of mistakes can cause bad impressions and inconvenience to the customer. So better watch out.
The list that the broker produces should always be updated. It has to recognize that people change their status over time. They will become married and might also change residence address, among others. The list therefore, must be clean, updated, and organized. It should reflect the changes that happen over time. It must be accurate by the time you use it.
Brokers should utilize proper technique that would help them in updating their list. They could verify the contact information available. On the other hand, they can also work on the existing in-house mailing list you have and undertake a validation campaign before you send out your marketing materials. They can check on the names, age, address and contact numbers in the list. They can also check for consistency and possible duplication of entries.
At the end of the day, everything boils down to the capacity of the broker to respond to your needs. The service should be of good quality because it can be advantageous or detrimental to your business. If the integrity of the service and the list is not maintained and assured, then you might as well keep your promotional campaigns in your shelf. Of course, you would not want to send the publicity material to the wrong persons. Because more than this flaw being a waste of investment, it is definitely time consuming as well. Your efforts will be put to nothing. Your money will also become useless.
