subject: Used Subaru Ft. Myers dealerships offer badges to loyal customers [print this page] In this day and age, it's crucial for automakers to reward their most loyal customers and bring them some recognition. For Ft. Myers used Subaru dealers, there are a lot of loyal customers! In the midst of the recession, Subaru has helped make a name for itself in contrast to the industry's relative disarray, speeding forward and leaving a lot of other once popular brands in the dust. A key area where Subaru has been able to excel much faster than its automotive counterparts is the area of safety, where Subaru vehicles have won numerous awards over the past several years. Your Ft. Myers Subaru dealership is about to embark on another stunning marketing campaign, this time rewarding its most loyal customers for the good feelings they've had over the years.
This time, Subaru is offering some of its most loyal customers through the Subaru Badges of Ownership program. What the campaign will do is highlight all Subaru owners through merit badges that give owners the opportunity to highlight some of their passions and customize their vehicles. Ft. Myers used Subaru dealers are already seeing some serious interest from consumers. The new badge program is a great way to give back while offering a good platform for new branding initiatives. One of the badges displays how many Subarus the driver has owned over the course of his or her driving career. Much to the excitement of your Ft. Myers Subaru dealership, some of the other badges are more targeted towards reflecting the driver's personal interests. More than a dozen badges are now available, including a 100,000 mile badge that shows off long-term ownership.
"We have always believed that buying a Subaru is a lifestyle choice, not just a car choice, and we are happy to see Subaru rewarding its customers for their sense of adventure and individuality," said David Vernet, General Manager of Greater Boston Subaru dealer North Reading Subaru. "We strive to find the Subaru that fits our customers' lifestyles, whether they're cruising the roads around Boston or heading into the woods of Maine for skiing and hiking. The new badges let these drivers tell the world why they chose a particular Subaru."
The badges, which represent universally understood concepts, are just another way that Subaru is climbing the ranks. Ask any Ft. Myers used Subaru dealer: sales are up, and they continue to rise. It's a result of innovative marketing in a dark period for the industry and increasing attention being paid to safety, one of the staples of the Subaru brand. And attention to safety couldn't come at a better time; the problems that the Toyota brand manifested recently have shed the spotlight on the area of safety. Brands excelling in those features are easily ahead of the pack, and your Ft. Myers Subaru dealership understands this concept only too well. With Subaru on the up and up, we could see some of the industry's smaller brands gaining unprecedented leads on some of the major players in the industry. Only time will tell, so keep your eyes peeled over the next couple of years.
Used Subaru Ft. Myers dealerships offer badges to loyal customers
