subject: Building on the "social" in social media [print this page] Social media and social networking sites are worth effort! It can help attract and retain more clients, but like all tools, you have to use them properly. Remember: this does not replace the legwork you have to do as a sales person in seeking out prospects, determining what they want and finding ways to meet those needs. Rather, it is an extension of those efforts; one more element in your arsenal to help you hit those sales targets month after month, year after year
