subject: How to be Successful Using Internet Marketing [print this page] Cost for products and services became cheaper with the use of internet marketing. Consumers are able to purchase products or services at their own convenience. It gives an advantage choice for consumers to compare different products online. Internet marketers also have the capability in measuring statistics where each campaign can be measured and trace, thus, giving them an edge in the competition. All they require for users is to click on an advertisement, visit a website and perform a targeted action.