subject: Why Promotional Products Are Better Than Traditional Advertising [print this page] Promotional products are things like hats, mugs, T-shirts, water bottles, pens and basically anything else that you can put a logo on. If you look around your office or home you will probably see many different promotional products lying around. This is one reason why promotional products are better than advertising... people actually keep them. They are usually useful and are things that you might buy anyway, like pens and mugs.
With promotional products you know which people got them because you control the distribution. An ad might not always get to the audience youre targeting. Your customers will be more likely to keep your promotional product around if it's something they would use anyway.
Your customers will remember your name if they see it on a product that you give them. Think about how many times youve worn a T-shirt or hat that has a companys logo on it. The more you see a logo on a promotional product, the more likely you are to remember the name of the company. Advertising will also get you to remember a corporations name, but its much, much more expensive to have to constantly advertise. A promotional product does the same thing for a fraction of the price.
Over 50% of people keep their promotional products for over a year. Your logo is being seen over and over again. The more its seen, the less the actual cost is to you in the long run.
Choose promotional products that have long-lasting value and are products your customers would be interested in. Imprinted golf balls or golf bags would be a good thing to give to your customers who are golfers. Whenever they use the printed golf balls they will remember you fondly. People who are coffee drinkers would use a mug every day, and if it has your logo on it they will be seeing your logo constantly. A calendar is a product that customers will keep around for at least a year.
Offer your customers unique promotional products that they wouldnt be able to find themselves. Something unusual and useful will stand out in their mind and they will associate your company name with it. It's more likely that customers who receive promotional products will place bigger orders.
Promotional products are a form of advertising, but unlike traditional advertising, they are much more targeted and your company is more likely to be remembered for a fraction of the cost.
