subject: Marketing Part 3: Landing pages – take the lead role [print this page] Either way, the landing page should offer some interesting items to make a visit worthwhile and memorable somehow. There must be an attempt to either get that contact detail, or facilitate that call to action. Don't leave a visitor stranded, hungry and with nothing for their mind to devour. Feed that curiosity. Create a need. Call them to act! The landing page needs to be the terminal at which visitors arrive and don't leave unless they buy a gift at the duty-free or at the very least hand over their passport details. Either way, when they do leave the terminal building, without your help they may drift back off out into the digital ether and never come back. The important message throughout your web pages is to guide your market leads; when you make a website, it must be structured to lead them to a sale or pursue an avenue for future relationship development. Otherwise poof! They are gone.
Marketing Part 3: Landing pages take the lead role
