subject: Getting the Most from Your Trade Show Display [print this page] As useful as the preceding tips are, they won't do you any good at all if you don't use a first-rate display. It's always best to invest in a display that has been professionally designed. Amateur looking displays will make people think that your company isn't professional or capable. Remember that this is your one shot to grab peoples' attention and drum up some new business opportunities; don't let a lackluster or poorly designed display dash your chances of smashing success!