subject: Tri-County Lexus drivers supporting "Hook a Kid on Golf" charity [print this page] Do you think Toyota will be able to repair the extensive damage it has done to its brand over the past year or so? The recent recalls of the Prius and other popular Toyota models seems to have spun the brand into a tailspin and it's reflected poorly on sister brand Lexus, too. Piscataway Lexus dealers reported a slower than average couple of months during the recall period, even though it seems the Lexus brand was unaffected by the actual problems. But Lexus still has a few tricks up its sleeve. Think about your company's last public relations disaster and the easiest way to repair. Ah, yes, that's right. Support a charity. Tri-County Lexus dealers stand proudly behind their brand's latest attempt at drawing some positive press, selecting "Hook a Kid on Golf" as the recipient of financial support in conjunction with the U.S. Open Championship.
We all know what a popular sport golf is these days, and golf is even more popular among the luxury driving market. The Hook a Kid on Golf program gives tools and resources to communities that will help introduce youths to the sport. Piscataway Lexus dealers know that it's a great way to keep kids active and away from negative influences on their development. As part of the effort, the Lexus Drive for Success Grant serves as a way to fund golf clinics within communities, a feature of the brand that Tri-County Lexus dealers are extremely proud of. The program goes a step further, encouraging kids to make golf a regular part of their routine and play the game into their adolescence in the hopes that they may develop some young Tiger Woods types.
"Lexus is pleased to support Hook A Kid On Golf, a program that creates opportunities for kids to get involved in the game and learn about life, as well as golf," said Dave Nordstrom, Lexus vice president of marketing. "When we partnered with the USGA, we wanted to participate at a grassroots level. This relationship provides the perfect opportunity for young people to learn the fundamentals of golf, as well as develop skills that will help them in life: patience, persistence and integrity. These qualities are inherent to the game and will stay with them over their lifetime."
This is great stuff that kills two birds with one stone. Okay, maybe that wasn't the best choice of words, but Piscataway Lexus drivers know what I mean. I'm talking about the fact that Lexus has aligned itself with a charity and a major brand at the same time. The USGA is a great brand that helps engage the typical audience that Lexus markets to. If Lexus wants to start with a clean slate and distance itself from the problems Toyota has had as of late, they seem to have found the right way to do it. Promoting a strong sense of corporate responsibility should be a part of every brand's agenda, and Lexus shows us how it works when it is done effectively. Visit your Tri-County Lexus for more info.
Tri-County Lexus drivers supporting "Hook a Kid on Golf" charity
