subject: China Building Sanitary Ware Ceramics Association [print this page] Be held in Xiamen, China Building Sanitary Ceramics Association, bathroom accessories Branch annual meeting, reporters learned that working with foreign-made bathroom ceramics bathroom brands compete for a share of bathroom ceramic high-end market. Can see that the domestic market, the high-end sanitary ceramics few domestic brands of the situation is changing. It is understood that contains Quanzhou, including a number of leading enterprise companies to prepare a joint letter to the relevant state institutions, in order to obtain policy support.
This year will be the industry from domestic enterprises to participate in dozens of major producing areas, including Shenluda Group, brilliant Plumbing Group, Chung-yu Group, Quanzhou, including enterprises participated in this industry conference.
According to sources, the annual meeting reached a consensus on two: I hope the Association will work to convince the National Tourism Administration to allow products to enter the domestic sanitary star hotel. In addition, all enterprises should try to convince the hotel is being renovated using the homemade bath products.
Foreign brands to step up the layout of
Bathroom ceramic brand since 2000 after the outbreak of World War II, the domestic ceramic companies recognize the importance of brand and began to vigorously promote the brand-building. On the one hand transformation of production lines, on the other hand actively adopt advanced technology, recruit talent, develop the international market.
Mid-range products in order to grab market share, foreign brands is taking various measures to enhance China's marketing efforts. For example, American Standard, TOTO, Kohler and other international speculators, not only the product shipped to the domestic market, is still in the Mainland invest and build factories to realize the localization of production and sales in order to reduce the cost of domestic products to its low production caused by threats.
This industry reshuffle, the birth of a square matrix of domestic bathroom brands, including the Shenluda Quanzhou Nanan, brilliant, medium-yu and nine animal husbandry, but does not alter the domestic high-end market is the fact that the occupation of foreign bathroom brands. Highly profitable high-end market is still held by American Standard, Kohler, TOTO, Faenza and other international power brands in the hands.
Kohler relevant person in charge said: "The cultural industries as a selling point is a hot topic last year's Bath, the brand need a cultural atmosphere, there is no cultural heritage of the product is not viable, value is not high. China's ceramic products from selling products to sell and cultural change is the ultimate way to go. "American Standard relevant person in charge, said:" In an increasingly competitive product homogenization of today, than the brand than the price, than the quality, than the service will be more comprehensive and detailed. "
The industry's annual meeting revealed that domestic enterprises want to fight the high-end ceramic sanitary ware market is not groundless. In fact, in recent years, some domestic enterprises have already launched high-end market to the EU. Such as the bathroom industry's only listed company in Chongqing Siweiciye, launched nine modern tunnel kiln and shuttle kiln 3, producing high and medium grade sanitary ceramics, much industry attention. Its targeted at the high-end bath market segmentation-based brands - gold four-dimensional, but also in just two years accounted for 10% of the share of the domestic and export large volumes of high-end products such as Europe and the United States the mainstream market.
Dongpeng, Eagle, New sources, etc. through various means, take from big to strong, inside and outside the flowering strategy, competition in the domestic market actively occupied by foreign brands in the high-end market share, while actively expand exports in order to enhance its competitiveness .
Quan enterprises to meet the challenges courageously
Last year, copper, zinc and other raw material prices rise, Nam plumbing industry faced unprecedented challenges. Magnificent, Shenluda Quanzhou such enterprises are to take this opportunity to open up new market space for bathroom. Actively expand investment in sanitary ceramics production lines, a change in the past only to produce hardware, faucets practice, plumbing sanitary ware products to achieve integration, the gradual and foreign brand product supply model of integration.
January 8 this year, held a brilliant plumbing annual Marketing Forum. Group Chairman Wang Jianye, said brilliant, brilliant this year, will invest in sanitary ceramics, high-end integrated product to enter and create an internationally competitive Chinese brands strive for in 2010 is listed as the world famous brand by 2015.
Shenluda has invested more than 5,000 yuan last year, the acquisition of the first ceramic production lines to get into the field of sanitary ceramics, sanitary ware plumbing to achieve integrated production. It is understood that the buildings and a number of leading enterprises are also actively planning for the production of ceramic products.
Experts sure that corporate performance
Bathroom Ceramic Society in China, Deputy Secretary-General Wang Wei sanitary branch of view, the plumbing industry entered the ceramic production, plumbing sanitary ware products to achieve the integration of a formal international brands against ferocious competition, and create a genuine plumbing Chinese brand performance.
"Kohler, American Standard and other international brands of products to include ceramics, China Plumbing compete with world famous brands to enter the ranks of sanitary ceramics production is inevitable." Sanitary Ceramics Association, China Branch, chairman of Bath said MIAO Bin. A number of industry experts confirmed the good performance of enterprises, and predicted a bright future of domestic bathroom brands.
