subject: Is email marketing for you? [print this page] Email marketing is an old internet marketing standby. It can be incredibly successful. It can also be a complete washout. The factors are incredibly subtle that determine whether your email internet marketing campaign will sit in one category or the other.
Email marketing has a few detractors, but just as many supporters. Some marketers feel that it is an outmoded form of marketing. They feel that email marketing is slowly losing its effect, particularly as many low-quality campaigns have flooded people's inboxes over the years. There is some validity to this argument. There is also a valid argument for email marketing, however.
The reason businesses continue to use email marketing campaigns is because they continue to be successful. When the right materials are used, email marketing can prove a cost-effective addition to an online marketing campaign. This kind of marketing can provide a boost to traffic when needed. A well-targeted email can also assist conversions when sent to the right group of target internet users.
Ultimately, the fit of email marketing to your online campaign will depend on your business. Not every target audience will respond well to this form of marketing. Not every business has the right resources to make an email campaign work. For example, if you don't have a reliable list of user-approved addresses, your campaign will never take off. If you fail to create the right marketing material, the campaign will also fail.
Of course, one of the better things to do for your web marketing campaign if you're using email marketing is to consult a professional. Not only do professionals have access to a bigger pool of resources than you can amass for yourself, marketing companies generally have the benefit of experience. You can talk to us at Click Consult about your internet marketing campaign.
