subject: Keeping Social Media Social With A Virtual Assistant [print this page] To get the most out of social media, companies should not forget that they should keep the networks social. This means that what keeps these networks alive and what brings the benefits in these networks is the interaction of the people. Without the social interaction, social media like Twitter, LinkedIn, Facebook, and Flickr are nothing more than just broadcasting media that deliver messages to a wide audience. The power of social media lies on the exchange of information between the users and not just the delivery of information to an audience.
The problem is, for companies to be truly social in these networks, they need to be an active participant in the discussions or in the exchange of information. A company must be able to provide valuable information and use the different social media to also gain information that will help in the business. For the business to also gain the deeper benefits of social media such as gaining brand loyalty, the company must learn to communicate with its clients and potential clients effectively using social media. There are millions of users who use social media worldwide and you have to believe that the utilization of social media is not just a fad but something that will remain for a long time. Take the case of the blog. Although the blog and the process of blogging have been around for many years, it is only now that many companies are really using blogs for business. The use of blogs and other social media in business continue to grow because social networks are where the people are. And people are not about to stop using the internet and the different social media for their information and entertainment needs.
To remain social in social media, a company can choose to hire a VA who can work on the company's different social media accounts. The VA can be the perfect representative of the company when it comes to social media. Ideally, the best representative is the business owner but because of the time required to invest in social media for the company to benefit from the endeavor, the business owner may not have the available time to make social media marketing and PR work. This is why a VA who you can pay to spend dedicated hours to your social media accounts may be the perfect person for the job. You just need to make sure that the VA has the right communication skills and the right attitude so that you can have the best online representative possible.
