subject: The Marketplace Always Prevails [print this page] That the customer, or the aggregate of all customers, the marketplace, will ultimately prevail should be as apparent and as undeniable as the sun coming up in the morning. Yet, it seems to be one of those obvious truths that we all too easily lose sight of, that is conveniently forgotten or ignored in our quest for control --- too often at best to our embarrassment, at worst to our peril.
