subject: Its Time For Targeted Corporate Gifts [print this page] We all know that the days of mass marketing are long gone. One-shoes-fits-all strategy is history. Today, with the help of technology and Internet, we are talking about targeting the ultimate niche market, the individual consumer.
As far as gifting is concerned, the situation is no different. Today, you will not get the desired results if you send the same corporate gift to every executive of your client company. If want your gifting activity to bear any results in terms of improving brand image and recall value of your brand, you need to customize your gifts to the recipient's interests, work area and passion.
The above can best be achieved by selecting gifts with a message and that is what you will get at www.gift4corporate.com. This website is devoted to selling only gifts with a management and motivational message or gifts that can serve as a learning tool. For instance, at this website, you can find a wide range of theme based table calendars. Some of the themes are environment, lessons of life, motivation, management, management fables, success and many more. Now you can give table calendars to everyone but you can segment the same according to the theme that could be of interest to the recipient or even match his passion. Similarly, this website has a wide variety of perpetual calendars, diaries, coffee mugs, management books and many more gift items with a message which will allow you make your gifting solutions more effective.
Apart from the fact that gifts with a message can assist you in segmentation so as to make the gift more valuable in the eyes of the recipient, gifts with a message also serve as a great learning and reminder tool. Innovative management and motivational message on the gift increases the probability that the recipient will treasure the gift and use it for a long time to come. Also, a unique message on the gift makes the gift itself unique.
So, if you want to get a big bang out of your gifting activity, the best way to do so is go for gifts with a message. There are a number of websites including our where you can find such gifts.
