subject: Importance of marketing in the present world [print this page] Marketing and employment relations are equally important aspects to the successful operation of all businesses, through correct marketing businesses can expect to grow and expand, both in size and profitability; Qantas has employed a range of strategies to accomplish its aims and become a more competitive player within the aviation industry. With the development of new domestic airline JetStar by Qantas, individual strategies will need to be used to help the business succeed. Coca-Cola Amatil (CCA) is an Australian non-alcoholic beverage producer, successful employment relations has seen the company become a leader within the hospitality and production industry.
Role of Marketing
The role of marketing is to connect the business with its target market. Marketing is the major link between the business and its customers. As the market changes and becomes more competitive, the business needs to know and understand its target market so it can provide better service to its customers. Successful marketing will identify customer needs, and then, plan price, promote and distribute the products and services that will satisfy these needs. This way the business goals of increased profit and a greater share of the market can be achieved. But continually researching customers and monitoring the business environment, marketing provides the information the business needs in order to change direction on adjust its tactics by providing new product or changing existing products. The objectives and strategies of the marketing plan are used to determine the plans of the other functions such as operations, employment relations, and accounting and finance. CEO Geoff Dixon has recognised the role of marketing in business success and so continually researches its market and modifies its marketing strategies to meet customer needs and wants.
