subject: How To Start Your Poster Printing [print this page] To start creating your poster printing, the first thing you have to do is to determine the main message you would want to convey to your target clients. What is it you want to tell them? As always, keep your message in your print posters short and simple. Dont go overboard with trying to explain what it is you can do and the benefits you can give your target clients. With the limited space you have in your poster and the amount of time you are allowed to get their attention (11 seconds at most), you will be more effective if you can say what you have to say as succinctly as possible. Your target clients can always call you if they need more information on the subject.
In addition, remember to use the active voice when writing your copy and try to avoid the verb to be as much as possible.
Next, measure the space provided for you in your poster printing. Dont get too excited that you would want to fill every nook and cranny in your marketing tool. The key to an effective message is to work with the space you have. In fact, learn to optimize your limited space. To ensure that you dont repeat your print layout, put your design on paper. Print it out and double-check whether you have the size right. And if you can, be sure to have a poster layout that is flexible that you can change it every time you need to take out or add another element to your design. This would also be helpful when you want to refine or update your print poster every time you have a meeting or presentation to attend.
As Ive said, lay out your poster even if it is only a crude version of your template. This way, you can make all your elements fit inside your poster printing, which will eventually save you time and effort during the creative process. You wont need to waste resources and your money every time you go back to the drawing board to design your poster again.
Then get rid of all the extra elements that are unnecessary and would only clutter your print posters design. As you only have a few seconds to get the attention of your target clients and then keep it; and with only less than 10 minutes for your target clients to spend on your creative work, you only need to show what is necessary to emphasize your focal point. Dont spend too much time in fitting everything in. Your target clients would only be in front of your posters for a minimum amount of time anyway. You need only a few words to make them decide to get in touch with you for more information.
Finally, begin creating each of the components of your print poster and start the layout. The first step is to determine the arrangement of your elements within your poster layout. The standard pattern is to do it vertically, from the center to the top and then to the bottom. And then go horizontally (left to right). This would mean that your main message should be seen at the center top. The 11 seconds your target clients would spend on your poster should already be enough for them to get your point from your title, as well as the name of your company or your products and services.
It takes time to arrange every element in order. But regardless of your design, you need to consider every bit and pieces of elements you have in your print poster so you will have a more attractive marketing tool that generates leads all the time.
