subject: Batik industry - South East Asian Goods [print this page] The art of Batik printing has long retained a major presence in south east asia. Nations in the region such as Thailand, Indonesia along with Malaysia have always had an active hand in the industry. Few nations however, have had such prominent influence on the trade as Malaysia does. This is normally done as a means of promotion as well as growing the prestige of its own goods. The end product the Malysian government is seeking is of course to make the country the center of Batik activity.
While perhaps not as well known as Indian in addition to Indonesian batiks, Malaysia does hold its own in the arena. It is deeply integrated in society here, particularly in local government events. Government officials are generally required to wear at least a batik shirt to express support for the industry. However, such practices started from the onset of Malaysia's independance under our first prime minister, Prince Abdul Rahman.
Malaysian prints are primarily produced in two states located in the north east. Kelantan along with Trengganu are the two states that have traditionally been heavy producers of batik prints for local and international markets. But producers have been gradually shifting focus to international markets. Unfortunately, most people here feel that batik is not something that is worn by the younger generation.
However, this may seem like a blessing in disguise as foreigners tend to appreciate batik a lot more than locals do. After all, it is something very foreign culturally in addition to can add a touch of the exotic to any wardrobe. But we also have the power of the web to thank for this. Today, buying online is an very viable option that opens up markets previously unaccessible. It is for this reason that Malaysia has been actively seeking significance plus recognition for the benefit of local producers.