subject: Chrome Hearts 101 Guide. [print this page] An informative article about Chrome Hearts: the world's leading gothic jewelry label and its prominent founder Richard Stark.
Chrome Hearts is a luxury biker silver and leather designer label. Founded by Richard Stark in 1989, Chrome Hearts as a brand has grown by leaps and bounds, moving through a small local playing area into the global arena where it successfully takes on established names such as Tiffany's in the sterling silver niche market. Today, Chrome Hearts (sometimes also known as CH) stores can be found largely throughout the US, Asia and Europe. Within the US, Chrome Hearts has set up shop in Hawaii, California, New York. Beyond the Atlantic, it has established regional branches in Hong Kong, Japan, Taiwan, the UK and France.
The Chrome Hearts Headquarters store, which very recently expanded to 7,000 sqft in floor area, sits magnificently in the womb of Asia's top fashion hub: Tokyo's Aoyama district, where Chrome Hearts commands the adoration of thousands of Japanese silver fanatics, who throng its doors every day. The Chrome Hearts product line is extensive and diverse. Each Chrome Hearts store showcases Chrome Hearts clothing apparel, accessories, and even household peripheral and furniture.
Most of all though, what remains dearest to the hearts of all who love the Chrome Hearts label remains the mainstay of its sales: its gothic silver jewelry line of products , often named biker jewelry or simply gothic silver jewelry.
Richard Stark's History and Inspiration
As a once odd job laborer who lived many rugged years as a carpenter, leather retailer and avid motorcyclist, founder of Chrome Hearts Richard Stark decided to fuse and express the most eventful ingredients of his life in developing the Chrome Hearts brand. Thus, Richard Stark's history (as an avid rider, a gifted carpenter and leather retailer) features compellingly throughout each and every item Stark's brand has to offer.
Chrome Hearts Sterling Silver Biker Jewelry
Today, every CH boutique is decorated with unique ebony cabinets and sterling silver tableware as a testament to Richard Stark's history as a carpenter. Richard Stark's love affair with the biking world though, expresses itself primarily through Chrome Hearts sterling silver gothic jewelry. Stark's sterling silver gothic jewelry is invariably characterized by bold, powerfully daring, and deeply anarchistic designs, such as his characteristic "f**k you" ring. Despite the gothic mood and vulgar themes expressed within Chrome Hearts jewelry pieces, its sterling silver biker jewelry is anything but gaudy or base. On the contrary, Chrome Hearts gothic silver jewelry is exceptionally detailed & carefully crafted from pure sterling silver. Each design is unique in its beauty and individuality, making each acquisition the start of an enduring love affair between the purchaser and the item.
Why replicas, fakes and Chrome Hearts inspired jewelry is rising in popularity
In recent years, Chrome Hearts jewelry has faced adversity in the form of numerous offshore competitors with the talent, resources and ability to offer equally intricate, gorgeous & well-crafted luxury gothic silver jewelry to bikers and other fans at a fraction of Chrome Hearts jewelry prices. Today, fans of gothic sterling silver jewelry are given an extensive range of alternatives to original Chrome Hearts jewelry. Gothic silver jewelry fans are starting to wise up to the ugly truth behind branding, which is really nothing more than an illusion. Brand is not something which customers will always be willing to bear the cost for. Given the easy availability of cheaper & just as attractive offerings, it is no wonder that luxury label jewelry is not an uncommon sight on the streets despite the luxury brand prices of the original. The new wisdom is: why burn a hole in your pocket on luxury label jewelry when you can get a practically identical product forged from the same best grade 925 sterling silver at a miniscule fraction of the price?
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