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subject: Survey Leads Or Phone Mlm Leads [print this page]


Ok, so you are excited about your new internet mlm business and have come to that fork on the road. Should I buy Survey Leads or a Phone Interviewed Lead? Is it worth paying the extra money for a Phone Interviewed Lead? Let's look at it from a Return on Investment Point of View.

The answer to this question really comes down to Return On Investment . I separate ROI into 2 different categories. 1) Return on the time invested in contacting the leads. 2) Return on the genuine dollar number you spend.

First you must learn how a Phone Interviewed Lead is generated . Typically the call center will need to make multiple phone calls to internet created Survey Leads to create one Phone Interviewed Lead.

A call center representative has to go through wrong numbers, uninsterested people, and other variables before finding someone interested in a Home founded Business. In realness, the call center representative is doing the early sorting and sifting for you.

If time is your most useful asset, paying the extra money for a call center to prequalify the leads for you, might be worth its weight in gold in enhancing the use of your time prospecting. Another angle to see is that this type of lead tends to be a lot less painful of an experience for a new seller just learning the craft.

Now, if the most important variable of your conclusion in which lead to purchase is the money factor, then a little more search for will need to be done.

You might have to call 3 to 4 times as many leads to make the same amount of contacts as if you purchase Phone Interviewed leads , but at the end of the day if you are spending less for the return you receive in commissions, survey leads might be the way to go .

Now you might have to rethink how much each lead is costing you, if you have to purchase a bigger amount of Survey Leads to reach the exact same results with Phone Interviewed Leads.

A balanced approach between time and money is my advice to you. Test both types of leads and find your cost per lead. Find how much time and energy you expended with each lead type in order to acquire similar results.

by: David Lawrence.




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