subject: Telemarketing Efforts by Government Helps [print this page] It is common knowledge that the backing of the rulers can make a huge difference to development and industrialization. The same goes for the call center sector. The support of the government can make or break the BPO industry in a country or area. If the government is supportive of the BPO service and recognizes the industry as an essential revenue earner, it will make efforts to seal the deal with telemarketing investors. Every telemarketing company would like to deal with a ruling system that is cooperative and appreciative of their efforts. It's easier to work with friendly administrations for a number of reasons, ranging from cost cuts to infrastructural benefits. I have listed down a few of them, though they are not placed in order of priority. Here they are:
1. Cost Cuts: A friendly government would mean cost cuts. There are a number of ways in which a telemarketing company can benefit. To invite more call centers in the area or country, the government announces tax evasions for certain call center services. This results in a cost cut in the production of the call center. This can be reflected in the price tag that the BPO firm offer clients for telemarketing services. Studies have proved that less expensive BPO service always manages to attract more number of projects. At a time when the clients are reeling under the cost burden as well, a slashed price tag can make all the difference. The tax evasions work for investors who are trying to set something up on a shoestring budget.
2. Infrastructure: Providing an industry with the correct infrastructure is the job of the government. If the call center industry provides revenues to the government through increased telemarketing business, it will feel enthused about doing something for the industry. Supportive administrations offer infrastructure in the form of roads and transport facilities. This makes it easier for the call center services employees to commute to work. Because the telemarketing services have a lot to do with time and night shifts, transport facilities are a must. Even though the BPO generally provides its employees with pick and drop, public transport always makes for extra convenience.
3. Training: Government agencies often take the initiative of providing telemarketing training for graduates and undergraduates. These call center training units are sometimes free centers where the young would-be professionals can learn the tricks of the trade. The courses make them ready for work at the call centers. This is the correct approach to ensure that the BPO firms are always fed with quality manpower. Good, competent BPO service is a factor of the agents working for it.
4. Promotion: The telemarketing sector of a country is as good as its representation on the global platform. Governments should take the initiative to promote their call center sector so that they can grab those international projects. It's important for the call centers to be represented at global meets and forum talks. This is the age of marketing your telemarketing services and the government has an active role to play here.
