subject: Seo Must Know About Black Hat And White Hat Seo Techniques [print this page] Search engine optimization technology is changing and developing day to day. Either static or dynamic website comes for search engine optimization and it is to be difficult to optimize dynamic website as compare static website. It is necessary for search engine optimizer to know about the black hat and white hat techniques before optimization of website.
Black Hat- This is a search engine optimization techniques used for getting high ranking on search engine like Google, yahoo and other search engine in an unethical manner. Using of invisible text, keywords stuffing and doorway pages on website is a black hat techniques which is used in search engine optimization with in short tine duration and if google track the trick google can panelize or banned your website.
Invisible text- Using invisible text on website counted on black hat SEO techniques. A text which is hidden and which is on website and not be easily readable, in a hidden text the font color and background color of page are same. Never use hidden links on websites.
Keywords Stuffing- Keywords is most important for website, do not do keywords stuffing on Meta tags, and always put relevant and targeted keywords on Meta tags. Keywords stuffing consider in Black hat techniques.
White Hat Techniques- This is the main SEO technique which is used in search engine optimization, search engine fully support this techniques and conforms to the search engines' guidelines or completely follows search engine rules and policies. Directory submission, article submissions, RSS submission, and blog submission counted in white hat SEO techniques.
Social media optimization is a latest SEO technique and counted in white hat SEO techniques. Social media optimization helps in getting traffic on website, the links from social book marking and social media website counted in link juice. It helps in fast indexing website on search engine. There are lots of SEO companies available in IT market providing white hat SEO services, SMO services.
