subject: What Is Search Engine Optimization And How Does It Benefit Skin Care Companies [print this page] Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a skin care website from search engines via organic or search results. The higher your skin care company's website ranks on Search Engine Result Page (SERP), the more searchers will visit your skin care website.
As a marketing strategy for increasing site's relevance, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site's coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your skin care company website. If your company's website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings for skin care related terms on search engines. Therefore, it is extremely important for skin care businesses to take note of SEO and make sure that their websites are properly indexed by search engines.
The term "SEO" can also refer to "Search Engine Optimizer". This is an industry term that refers to agencies and consultants that carry out search engine optimization process on behalf of their clients, and by employees who perform SEO services in-house. Every agency and consultant has their own SEO methodology; therefore they may use different methods to achieve high organic rankings for skin care websites. In most cases, in order to have effective SEO, it may require changes to the HTML source code of a site, SEO tactics will be incorporated into website development and design. That is why almost all credible SEO agencies and consultants will first look at the design and back-end architecture of a website before starting any SEO process. This will ensure that SEO is carried out effectively.
Search Engine Optimization as a Marketing Strategy for Skin Care Businesses
So how should skin care businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a skin care website is to drive targeted traffic to it. Eye tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of organic listings rankings (organic listings refer to the web results that are listed on the left hand side of the SERP), it will most likely increases the number of searchers who will visit your site.
A successful online marketing campaign may usually involve SEO, but it also consists of the use of paid advertising on search engines, building high quality websites to engage and persuade site visitors take action either through enquiries or online sales, setting up analytic programs to allow site owners to measure their successes and improving a skin care site's conversion rate.
Benefits of SEO for Skin Care Businesses
Skin care businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that skin care businesses can get from SEO:
o Get more targeted traffic. SEO can increase the number of visitors to your site who are actively searching for your skin care products.
o Increase skin care brand awareness. SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new product by optimizing related product key phrases to rank higher on search engines.
o Marketing your skin care brand 24/7. With SEO, your website will get exposure 24 hours a day, 7 days a week - without stopping.
o Higher sales. As SEO brings you targeted traffic, it can mean increased sales of your skin care products.
o Long term positioning. Once a properly optimized & designed site is in place, rankings on organic listings should be consistent whereas the cost for Pay-Per-Click (PPC) Advertising is ongoing.
o More value for dollars. Once your skin care company's website has achieved high organic rankings for various key phrases, you will not have to pay for each visit. Whereas for PPC Advertising, to enjoy high ranking visibility on search engines, you need to pay for each click or visit to your site.
Why Skin Care Companies need to outsource SEO?
SEO is a very time-consuming process as continual fine-tuning and monitoring need to be done. Therefore, it is advisable for you to hire a search engine optimization agency to plan out the optimization plan for your skin care company.
A professional SEO agency will look at your site and make recommendations to increase your search engine ranking and skin care website traffic. Once they start to optimize your website, they will provide recommendations and monitoring reports for you to know the progress of it.
Last but not least, in order to achieve successful optimization results, it is very important for your SEO agency to work closely with your website designer if you have your own IT department. This is because your skin care company website needs to be both visually appealing and search engine friendly in order to achieve high organic rankings, as well as conversions. The best strategy is to hire a professional SEO company that has experience with skin care companies and the skin care industry.
