subject: A Press Release based Marketing Campaign [print this page] The press release is a great way to create a cheap cost-effective promotion for any online business. One cannot hope to launch an effective SEO strategy without utilizing a simple Press Release campaign. by increasing public awareness towards your company, website, product or service. Essentially, what this does is it provides you with a cost-effective solution to a marketing campaign.
One interpretation of Press Releases is that they are marketing tools designed to announce or broadcast essential information about an observation, event, service or product. The best press releases manage to strike a fine balance between information and marketing.A press release tends to be more objective than promotional copy and is often in interview format. The usual marketing hype is definitely a no-go zone.
Articles and press release distribution have proven to be valuable tools when embarking on a traditional marketing plan. The digital revolution has exponentially compounded the power, reach and effectiveness of the tried and true strategies of article and press release distribution. Unfortunately, good ideas usually get overused to the point of exhaustion. These days, article sites are numerous with virtually infinite number of articles on any topic of interest. So it now becomes extremely crucial to ensure that your article is well crafted and selectively posted to highly accurately targeted audiences so that it will be differentiated from the rest of them.
Good press releases generally employ a technique called the inverted pyramid, which is involves presenting the most authoritative piece of information and citations at the beginning.
It is good practice to include a section on presenting your corporate profile and any recent publications highlighting your product, service or company. Don't list the electronic mail address in the main body of the news release. Instead leave that to the end where you'll place a signature box. All articles should end with a singnature box. Generally, you should leave a name and address, telephone number, fax number, e-mail address, as well as site address.
Quotations could be the compelling sales tool in the news releases. Always capitalize on the ability to put hyperlinks in the write up.
Keep your article visually simple and refrain from adopting any over the top design layouts. Make sure that good content and copy take center stage in your article. Your use of language should be simple, clear and concise, avoiding any attempts to showcase your liguistic ability.
Submitting the press release manually guarantees that the guidelines for submission are suitably abided by and therefore the release reaches target readers and by that converting them into genuine buyers. Where a budget is available, you may prefer to consider operating with a news release marketing company, since these could actually distribute the press releases by maximizing the SEO because of their huge marketing networks.
