subject: Name Tags Can Be A Great Promotional Tool [print this page] One of the best things about most name tags is that they are double sided, meaning further information can be placed on the back of them. Using a clear holder or a lanyard frees up the reverse of the tag, giving your business more space to provide information to the guest. Depending on the size of the tags, you will be limited in what you are able to provide, but regardless of size, it is additional space for you to use as you so wish. What you put on this additional side is up to you but it may be helpful to think of what your visitor needs.
If you are hosting a daylong event with different activities and speakers, it may be helpful to place the running order on the back of the name tags. People like to know what is coming up and providing this information in such a readily accessible way is a great service to your guests. It will also let them know when the all important breaks are and when they can get lunch. Your guests may be coming for the conference, but it is always good to let them know when they can be fed and watered.
The information on the back of the name tags may provide contact information about your company. There are many different reasons for hosting events but usually, there is a desire to increase sales, create awareness or drive extra business to your firm. Providing customers with direct contact information is a tremendous way of making them feel appreciated by your firm and ensuring they should always be able to reach you. Also, this makes it feel less like an advertisement and more like a general business relationship. Creating the sense of a business relationship is a great way to make new customers feel as though they should be working with your organization.
Of course, there is nothing wrong with running an advertisement for your company on the back of the name tags if this is what you want to do. It may be that your company has a special offer that they want to promote to as many people as possible. It would be hoped that any guest at your event would have an interest in the products or services supplied by your company so draw attention to the great deals that you can offer them. If you have a great service or product or price promotion, tell people about it - because if no one knows, then no one will be able to buy from it.
Name tags should always contain the delegate's name, but don't be constrained in thinking that this is all they can contain. With the business world being fiercely competitive these days, squeezing value out of everything you do is crucial. The firms who stay ahead of the game are the ones that promote well and get their point across to as many people as possible. Using everything that you can to promote your company is just great business sense.
