subject: How To Select The Right Domain? [print this page] Your online presence is determined by the manner in which people are able to find your website. Most often internet users dont know or remember the URL to websites and they use a search engine to find it. When internet users are looking for your business or for a company that offers the products or services that your business sells, they should be easily able to find your website.
Your domain name is a representation of your business and its expanse and needs to be selected with consideration. The domain names that you consider should clearly state the nature of your business and its purpose. It will be your online identity and is your opportunity to create an impact on your prospective customers. To select the right domain you need to consider a few things and these include:
1. The domain name should either include the company name or the product or service you are selling. It should be clear and hold no ambiguity. For instance if you sell office stationery then think about the product that is the focal point of your business and you may be able to work out a list of domains that you may consider.
2. Next you need to check whether the domains are already registered with a registrar. If it is, then you need to think about whether it may be worth buying the domain name from the owner.
3. Experts usually recommend that you consider more than one domain. One that uses your company name and one that focuses on its business is a good idea.
4. The right domain must state clearly what your business does and should not in any way contradict it.
5. Consider having several extensions for your domain such as .com, .org and .net.
DOMAIN REGISTRATION
There are many domain registrars and you need to consider the offers made by them and then register with one that you like. Some offer a free domain while most need to be paid for. When you want to buy a domain you need to log on and consider the domains you wish to possess.
You can consider free domain or paid webhosting, according to the needs of your website and business. Free web hosting is a rather popular form that many businesses prefer as it reduces the expense of hosting. It is recommended that you dont register your domain with the same company that hosts it; this gives you an option if you are unsatisfied with website hosting.
DOMAIN PRIVACY
Domain privacy is offered by most domain registrars and the companys business information is protected. Thus while the registrar and domain controller knows your business and personal information it is unavailable to the rest of the world. If other users of the registrar wish to buy your domain your business information is unavailable.
