subject: Microsoft App. Store Opens To Developers [print this page] App store is a big equalizer meaning that even small developers but with good software will be able to achieve big sales - instead of hand picking by corrupted judges and instead of artificial promotions now, at last, meritocracy comes to Windows Mobile.Although more than 20 million Windows Mobile smartphones were sold last year, a lot of the developer interest appears to be moving toward the iPhone, Android, and BlackBerry.
The move from Microsoft could jeopardize its business partners that have been selling, distributing Windows Mobile app for years. We should expect these companies will also make their shopping app available to lure developers and customers to theirs as well.Microsoft also said it was launching a sales and marketing program to help developers, though it didn't say how large that program will be.
