subject: Advertise Your Business: Use Giant Balloons [print this page] Advertising is important to a business' success, especially in difficult economic times. When people are shopping less and spending less money, it is more important than ever to have your company and services at the forefront of their minds. Obtaining that coveted spot in someone's memory can take a little ingenuity and creativity. People are inundated with companies trying to grab their attention and only read billboards and other sings out of boredom when they're stuck in traffic. The ideal advertising agent is one that grabs and then holds attention long enough for the brain to create an accessible memory later on. The perfect advertising medium will do so by being mildly entertaining, relevant to the potential customer, and unique to your message and product or service. Most people consume and spend their money within 5 miles of their home. But at the same time, most people do not know all the business within that 5 mile radius of their house. The good news is you have many potential customers driving by and around your place of work every day. The bad news is there is a very real possibility they don't even know you exist! There is a solution to the second point that will take advantage of the first. To capitalize on local business, the best way to find new customers is to also advertise locally. As mentioned before, billboards are rarely noticed anymore, and other common methods of advertising such as radio or newspaper are no longer as effective as they used to be. Another option is online advertising, which can be expensive, especially for local businesses. So what else is there? Many local based businesses are turning to giant balloon rentals as the answer to this local marketing question. A giant inflatable balloon does many things to help attract and bring in local business. You want to get people talking, and inflatable outdoor balloon rentals are a great way to do it. Inflatable outdoor balloon rentals are unique and come in just about every shape and size imaginable. You can get inflatable balloons in the shape of characters, animals, or objects. And obviously, the bigger the better! You may want to go with something wacky. People are expecting you to have a sign in front of your business. In fact, you probably already do, and people probably stopped reading it a long time ago. But who do you know who has a giant inflatable wizard balloon in their parking lot? Or, how many businesses have an inflatable dinosaur balloon greeting their customers by the front door? Advertising that is unusual and captivating gets potential customers talking, and every business wants their customers to talk. The more people talk, the more the name of your company spreads, at relatively little cost to you. Renting a giant inflatable balloon turns your place of business into a local landmark. Those who were driving past your business without even realizing it before, will now not only know of your business, but also use it as a convenient point of reference.
