subject: Search Engine Optimization : Sparing And Special Use Of Keywords [print this page] In the highly competitive web world almost every webmaster adopts some method or other for the search engine optimization they are looking for. In the process many deviate from the time tested yet somewhat stereotyped traditional SEO methods and adopt some other methods departing from the usual processes.
For example, most of the webmasters use their target keyword in the domain name, URL or the H1, H2, and H3 header tags. Some of them however go an extra step forward and include such keywords in the bold and strong tags as well as in the Meta tags. Keyword positioning is important for the viewers to have a look at you and for the search engines to find out what you are offering. They may not be as effective as using the pure text or domain name combining keywords but they still have value and when other methods do not work well they can bring up desired results for you. Better communication with the user is possible when the tags are made bold since it attracts the attention of the viewer quite conveniently. Critics often express the view that such methods can really make the web page quite attractive for the viewer and appealing as well. Yet somehow they also feel that they are not very potent for improving the website ranking.
Indirectly new seo techniques can help as the viewer will stick to the site for longer period than otherwise. Similarly when the unique and targeted keywords are included in the Meta tags they can attract the people for viewing the page for long and therefore would be valuable for improving the page ranking. Apart from improving the CPR the method can also help create a bunch of loyal clients who will stick to your webpage after logging on to it.
A word of caution for any aspirant webmaster is that the description should be highly relevant because bad descriptions could harm rather than help the SEO process.
