subject: Building An Email Lead List [print this page] Branding yourself on the internet is also essential, and this is why every marketer should have a blog, and belong to a couple of social sites. People will trust you more if they can Google your name and you have a strong presence on the internet, and you will generate more sign ups in the long run. Building up your name on the internet is also important, because the more you get out there and promote yourself, the more successfully you can grow your list.