subject: It's All About Green With New Website [print this page] Experts may not agree on all the parameters of being green, but it appears they are getting closer. A recent survey done of architects suggested the biggest single component of being green is the durability of a product. They also suggested there are some variables associated with being an environmentally friendly product. Those include, product durability, Energy Star compliance, life cycle assessment, no or low volatile organic compounds (VOCs), regional manufacture or fabrication, LEED certification, manufacturing energy reduction/water use practices, Green Seal certification, Green Guard certification, cradle to cradle certification, EcoLogo listing and the coating or primer used on products.