subject: Search Engine Marketing Training - Become a Subject Matter Authority [print this page] Who is a subject matter authority? A Subject Matter Expert is an individual who understands a process or area well enough to answer questions, provide solutions to problems and make recommendations to people in their target market.
The Steps to Build Market Leadership
Choose an area of expertise - Your area of subject matter expertise can be one in which you currently have knowledge or one in which you want to develop authority. If you are not a trained doctor then I would not suggest trying to be an authority on brain surgery. But there are plenty of subjects in which you can develop subject matter expertise in a short period of time.
Begin to position yourself as knowledgeable in your area - You can begin to create subject matter expertise by producing relevant content on a consistent basis. The content you create must be original. Transfer what you have learned into your own thoughts and ideas. The more your content is original the more potential value it has. More people will want to continue to follow your content if you are providing information that they haven't seen before. Your followers will look to for opinions and ideas in your market niche.
Use multiple channels to publish your content - Create content for your website. Create a blog and make regular posts. Author articles that are published on other relevant websites with back links back to your site. Back links to your site from relevant websites are crucial to gain subject matter expertise status from the search engines.
You can use social media to gain a following by providing great content. If you use social media, stay focused to your niche area of expertise. This will help build your credibility. Your followers will not be interested in how well your dog is doing. You want your comments to be original, so stay away from forwarding other peoples content. You want to achieve subject matter authority not be a news service.
The benefit of providing market leadership is that you will differentiate yourself from the competition. The search engines will reward you by giving you a higher listing in the search results. And the members of your market niche will reward you by providing you with more business.
Search Engine Marketing Training - Become a Subject Matter Authority
