subject: The Importance Of Web Design For Ecommerce Sites [print this page] Just a few short years ago, web design isn't at the top of the list in the mind of web business owners. That is because they can still make good money on the Internet with an ugly website. But the Internet is evolving. Competition is become stiffer, and the search engines are concerned with the user experience. So what does that mean to the web business owner?
1) The importance of branding.
As the Internet matures, web visitors are becoming more and more choosy about who they buy from. They want to buy from credible product vendors. If they are searching for information products, they want to buy from the best experts. Therefore, branding is very important. When an individual trusts a brand, he will stay loyal to the brand and make multiple purchases. Loyalty becomes a business strategy. Whoever can earn the loyalty of the customer will become the market leader.
This is achieved with professional web design. With a professional looking website, you immediately command respect from your web visitors. You are sending out the message that you are serious in providing your customers with the best products and services.
2) The importance of great user experience.
This has more to do with the search engines. You see, the primary job of the search engines is to provide the web user with the most relevant content as quickly as possible. Relevancy is of utmost importance. Therefore, no one would want to use a search engine that delivers search results that is filled with ugly and irrelevant web pages.
For an ecommerce site, I highly recommend keeping the design simple, neat and clean. You also want the pages to be fast loading so that you don't lose impatient visitors. The search engines will also reward you with higher rankings.
Even without the search engines, you should still be able to appreciate the benefits of having a user-friendly website. Your customers will love returning to your site because they can find the information they are looking for quickly, and the website looks professional.
3) The importance of standing out.
As the Internet becomes more and more crowded with intense competition, it becomes very important for your business to stand out from the crowd. If you don't pay attention to the appearance of your website, your site will just be like the thousands of amateur sites out there. Surely, you don't want your business to be associated with thousands of poorly constructed web sites. Visitors will find it hard to remember your Company.
To stand out, choose a logo that is easy to remember. Then pick a harmonious color scheme that is comfortable on the eyes. Never use a black background with white or red texts. You will be chasing all your readers away. Use simple and professional looking graphics to enhance your web presentation.
