subject: 2008 Summit – Rebecca Lieb on the Decline of Advertising [print this page] Brands are now dedicating their gucci handbags budget not to media buying, but tocreative and spokespeople. Advertising is no longer about buying media placements that overtlypromoteproducts, but about finding a way to engage consumers via compelling content that gets consumers talking and only subtedly promotes a product. As Lieb concludes, advertisers are becoming "storytellers". If you want to sell a product, you need a story. What's your story?
2008 Summit Rebecca Lieb on the Decline of Advertising
