subject: Utilizing Email Marketing Again [print this page] There are many elements to consider to succeed in this kind of campaign. The most crucial element is the list. If the subscribers are not properly targeted, the result can be hit or miss. It is likely to be the latter. The best lists are those that are well-targeted and generated by the company itself. After a responsive list has been built, it is all a matter of giving the right offer and designing a compelling newsletter.
