subject: How To Sell To People Who Don't Win Your Auction On Ebay [print this page] It is a good idea to operate in a niche market when running a business selling on eBay because if someone visits your eBay listing, they are obviously interested in your niche. So even if they don't buy from you now, they know that you supply a range of products that they want or need and they may come back to you. Having professional looking listings, store and About Me page will all help to nurture their confidence in you and they may add you to their favourite sellers list.
But instead of just HOPING that they may come back to you later, you need to get pro-active to ENCOURAGE them to come back to you. So you should do everything in your power to get them to give you their contact information so that you can add them to your LIST of potential customers who are interested in your niche so that you can market to them pro-actively.
But you have to give them an incentive to give you their contact information. If you have an eBay store, you can ask them to subscribe to your FREE newsletter. A newsletter is ideal because it keeps you in REGULAR contact with them. It is widely known in marketing circles that it can take as many as 7 contacts to get a sale. So if you don't make 7 contacts you are losing a substantial number of sales! Most sellers on eBay just put up their listing and so have just one contact. If you make 7 contacts you will make many more sales than your competition. So send them a sequence of at least 7 newsletters.
You will annoy subscribers to your newsletter if you just bombard them with sales letters. Whilst some may eventually buy from you, most will just get irritated and unsubscribe from your list. Your newsletters should provide good quality informative content that is relevant to your niche. Your subscribers will then perceive you as an expert in your field. You are building a relationship with them and building their trust and confidence in you.
If you don't know what to write in your newsletter, search eBay and the internet for information that is relevant to your niche that you could provide. If it's in the public domain, use it as it is. If it isn't, re-write it yourself or get someone to write it for you at the Elance website.
