subject: SEO Tips Which is Proven In The IM Trenches [print this page] The art and mechanics of search engine optimization (SEO) concerns what are called on-page and off-page SEO factors, and doing this will hopefully give you a high position within the search engines for your market keywords. Given below are a few SEO tips that can give you long term results.
Be sure to take care you use the most advantageous anchor text for your linking. Anchor text, in case you're unaware, is simply the written text used in a link. Be sure to do deep linking with your backlinks using the relevant keyword phrase for the page. Let's say your site is about "purple pajamas," then the page optimized for that term gets a backlink using anchor text, purple pajamas. You don't want the search engines thinking your site is about, Click Here, but that's what they'll think if you use that as your anchor text in your backlinks. Your site will suffer penalities from the search engines because there will be a discrepancy between your anchor text and your site topic. So bottom line - always use relevant keyword phrases in all your anchor text regardless of the situation.
Titles are a powerful tool in successfully optimizing your site. Titles play a surprisingly major role in determining your site's ranking. Titles are one of the first places search engines look for keywords. The keywords in the titles assist the search engines on which words to use in determining rank. A strong title improves your site's search ranking. Many marketers think inserting just their company name is good enough. For SEO, your title should have the main keyword and be short and meaningful.
You'll also be able to realize traffic that is more targeted because your site is categorized more accurately. Text links are more effective for linking, so be sure to use that. Sometimes that not possible, so in that case just text for your links rather than javascript, for example. What you're trying to do here is to give search engines the exact road map to discovering your site's pages easily. There are so many advantages to organic search traffic, and it's really worth your time to seriously consider this approach.
