subject: 5 Ways to Get Targeted Web Site Traffic [print this page] 1. Keyword research 1. Keyword research
Keyword research will tell you what people are looking for online right now (and in the past). That's why it's so helpful to do keyword research *before* you create, or find, products and services to sell.
If you don't find a demand for what you want to offer, it's usually best to find something else to sell. You might, instead, something to sell that relates to your interests and skills, but it may take some digging.
Keyword research is the essential ingredient for SEO (search engine optimization) so taking some extra time to learn how to do it well is worthwhile.
2. Forum Marketing
With forum marketing, you can build links and 'talk' to potential customers
There are thousands of online forums that are focused on specific topics. They can be ideal places to communicate with potential customers. Spend some time posting helpful non-spammy information and leave a link to your site in your 'signature file' at the bottom of your posts. This will help you build links to your site (if the forum is indexed in search engines) and gain the respect of people who are more likely to be keen to buy what you're offering.
3. Video Marketing
Video is a great ways to get attention online. By creating informative and/or entertaining videos and uploading them to your site and also to free video directories, like Youtube, marked with the right keywords for SEO, you can attract a lot of targeted web site traffic.
4. Audio
Podcasts are growing in popularity. You can create them easily using simple software that you have in your computer, or the free program Audacity. Post the podcasts on your site and several podcast directories online, using appropriate keywords in your titles, and watch the targeted traffic flood in!.
5. Press Releases
Press releases can be very powerful, particularly because not many people do them. Press releases should always be written like newspaper reports, not as sales pitches. You can learn how to write press releases by reading the instructions on one of the many good press release service sites online.
