subject: Acer introduces Gateways and eMachines [print this page] As expected, Acer annouced few months back only that, its looking forward to launch theGateways andeMachines brands in india.
Acer has introduces the 3 designs for new notebooks and 11.6" netbook in Gateway Brand. Actually eMachines notebooks are fully based on the Celeron and Pentium Dual Core processors. and all new introduces models will be available with Microsoft's windows operating system.
"In a market in which consumer goods offer increasingly advanced and standardized technologies, a new generation of users is changing consumer rules: emotional consumers. A PC brand aimed at gaining share in today's market must respond to end users' requests. The answer lies we believe in a new multi-brand strategy, Acer has been able to set user targets and identify the ideals these users aspire to, and then develop products & brands that reflect their desires and needs," said Mr W S Mukund, Managing Director, Acer India. He unveiled the new offerings at the event.
"Microsoft is delighted to partner with Acer to facilitate the development of their multibrand strategy set in action in India with the launch of the premium Gateway brand. With Gateway, Acer and Microsoft will now be able to deliver to the requirements of the growing high end customer segment looking for powerful computing solutions that blend seamlessly into their lifestyles. Gateway represents powerful haute couture in the world of personal computing underscored by performance, utility, security and style.' stated Mr. Rajan Anandan, Managing Director, Microsoft India, speaking at the event.
"With the availability of Gateway in India, Acer will now be able to deliver tailored products for different customer segments in India closely complementing Microsoft's own approach to the Indian market."
And to launch its Gateway model in India Acer has tied up with Croma. In the starting few weeks, Gateway will be available through Croma's 30 stores across Ahmedabad, Bangalore, Delhi-NCR, Hyderabad, and Mumbai.
