subject: Touch screen Outside Electronic Marketing - Does it entertain? [print this page] One thing outside electronic advertising has to be is engaging if not the advertisers and firms who have invested in the marketing system have wasted their capital.
What do we call as entertaining?Well anything that gets us as consumers involved with the content, for instance in London one firm was using iPhones for clients to upload their own pictures that a design house was then adding the pictures to clothing so people could see what they would imagine themselves looking dressed in the designer attire
Another occasion the Golden Arches company employed a digital kiosk in Piccadilly Circus London and here they had a picture of a burly man and again people could engage using their cellular phone to send an image this image then put the head of the person on the strapping man.
Now engaging with prospective buyers has gotten a lot easier with interaction, using a touch screen so the client selects the products they are interested in and can even pick clothing, creating a shopping list and then transfer the item codes to either their email address or cell phone.
Previously interactive out of home solutions have been pricey; nevertheless now one company provides an interactive LCD case that is very cost effective. The LCD TV housings include an external grade touch screen that connects to the LCD screen and the small factor PC. These units are available in 42", 46", 50 and 65" sizes.
The touch screen monitor housings provide the relevant shield from the weather as well as protection from potential vandal attacks. These can be fitted in almost any location from train stations to car lots and can even be used for way finding.
The monitor housings come complete with an built in heating and cooling system protecting the screen and Computer no matter what the outside temperature is and the interactive panel can used in temperatures as low as -20 Fahrenheit even when a user is wearing a glove.
These units can be custom made to facilitate housing several TVs providing a new, dynamic marketing solution for engagement.
Touch screen Outside Electronic Marketing - Does it entertain?
