subject: Three Advanced Consciousness Boosting China Food Packaging Machinery Business To Create New Future [print this page] First, the advanced consciousness of market research. Nowadays the higher living standard of people brings the much stronger demand. The food machinery manufacturers need going deep into the general markets, in order to leading the market with their own food machinery development all the time, to change the thinking of what the market needed is what were to develop and produce to what we developed and produced is what popular in the market. Also manufacturers should take in mind that they need to develop new generation, and eliminate the old, then keeping upgrading of products continually. With more segmentation of the market, the development of future food machinery would stress on more rapid, efficient, convenient and lower cost, particularly the demand of small food machinery will be increasing, which requires companies and suppliers to go out and make market research in large scale.
Second, the leading thinking of brand. Brand is the soul of an enterprise. At this stage although there are various machinery products, but lack in quality brands. Why some companies just work on the product development but ignoring the brand, the result is these good products only get a small share of the market since without a good brand. If an enterprise wants to operate its own brand well it must have reliable quality, excellent after-sales service and setting up an image of marketing propaganda, all of the three are indispensable. In fact, we have lost a lot of market opportunities. For example, a kind of small food machinery introduced by a friend is easy to use and has good quality, and it also has a good response when recommend to other friends. But people also said they have never heard of this brand before, even cannot find it on the market of most regions in their province. In this case, we could see this small food machinery has a large potential market, but the production cannot increase in wide range because of its low popularity. If this enterprise has invested much more in brand management, the result might be different. Brand awareness is a business philosophy, and the enterprises that have advanced thinking will always rank in the forefront of the market when facing competition; but the unenlightened consciousness will lead to naught and all bets are off. Such as Zidong Machinery, Fenglie Machinery
Third, the early consciousness for customer. The ultimate consumer object is the user for no matter what products, and the user decides the market. In foreign countries, some milk producers establish user consumer file in order to manufacturing products with different ingredients according to the health status and body needs of each customer. Although it takes trouble in file work, the consciousness of everything for the user help the companies gain customers finally. China, as a vast land with large population, has different living standards, customs, and customer's demands for different regions. Therefore food machinery manufacturers should establish the advanced consciousness of customer, to develop the products that satisfy the customers according to local living standard, population, diet custom and raw material resources.
