subject: Sales Techniques Used by Top Performers [print this page] When we think of sales techniques, we automatically come to the conclusion that there is no one-for-all sales technique which is bound to work in every media. True, that, but there is also another side to this coin. There might not be a one for all technique, but keeping a few things in mind no matter what media of sales you are in or what product you are marketing- always helps.
Did you know that the most important sales technique is attitude?
A wise man once said that attitude is everything. Well, he was right because the attitude of the sales person is the first thing that builds the attitude of the prospective client to the product. If you are unsure about your product or if you don't believe in it, it will show and that will automatically lead to your client rejecting it.
The most important part of attitude would be confidence and persistence. This is because it is a mixture of both of these that will lead you to a successful transaction. If you are confident about the product you are selling, then your client will be led to believe that there is actually something different about your product and might just want to try it out.
Persistence Every Salesman's Tool
Persistence is something that you need to be careful about because you need to figure out where to draw the line. Persistence can border on impudence I you try to force your views on your customer and repeatedly try to do away with their objections. If you cross the invisible line, you'll be in troubled waters. But this does not mean that you don't try at all or make any half hearted attempt and regaining favor with your client.
Another sales technique is the consultancy approach. Now what is this consultancy approach I'm talking about? Very simple. You have to become more than just a sales personnel, you need to become an advisor.
Yup, that's right. Try and place yourself at the same level as an advisor to your client; that is sure to win you a better response. This is one of those sales skills that only very few talented marketers have, but the ones who do, enjoy unbridled success and you could be one of them.
Advice
Sales tips and tricks might be important, but they are of no use if you don't know how best to put them to use. And I can tell you here and now, that if you apply the sales tips you've learnt, in a consultancy based sales strategy, you'll be one of the most successful telemarketers or sales persons in your organization.
As a consultant must do, you too, must take the time out to listen to your client's objections and address each issue thoroughly so as to come up with a customized solution for your client's problems and an effective one at that. Once you get the hang of it, this sales technique is bound to bring you the desired results, so keep at it!
